Current Issue
of
Senior Spectrum
Now On-Line
Generation Boomer
Magazine
on-line
Contact Information:
Senior Spectrum Newspaper
P.O. Box 40095
Reno, NV 89504
Phone: 775-348-0717
Toll Free: 800-253-3713
Fax: 775-324-4474
Or 888-843-8088
In Las Vegas:
Phone: 702-248-1240
Fax: 702-252-0065
Publishers:
Chris & Connie McMullen
Advertising: Chris McMullen
Editor: Connie McMullen
Reader Demographics:
Age 50 - 64 38%
Age 65 - 75 45%
Age 75+ 17%
Circulation Information:
Markets Served:
Reno, Sparks, Carson City, Gardnerville, Fallon, Fernley,
Incline Village.
Average Circulation: 20,000
General Information:
Date first published: 1987
Publication Format: Tabloid
No. Issues per Year: 12
Ad sizes: (see below for dimensions)
Download a copy of the ad sizes in PDF
format.
In order to download and open the PDF version of the ad sizes, you need to
have Adobe© Acrobat Reader©. Download a
free copy of Adobe Reader by clicking on the Get Acrobat Icon.
See ad sizes below.
Advertising Deadline:
Monthly reservation generally by the 15th of each month,
and camera ready materials due on the 20th. Ads to be designed by our staff
are due by the 15th of each month. Newspaper drop date is the 1st of each
month.
Ads that require production work or changes are
billed at the production rate of $90.00 per hour.
Material
Requirements:
The Senior Spectrum accepts Macintosh platform ads store
on the following media types: CD-R, CD-RW, Iomega 100Mb or 250Mb Zip.
The Senior Spectrum accepts ads created with the following software
applications in their current release.
Page layout: Quark Express, Adobe Pagemaker, Adobe Acrobat
Artwork & Collateral Files: Quark Express, Macromedia Freehand, Adobe Illustrator,
Adobe Photoshop
Imported/placed artwork: Greyscale or CMYK: EPS or TIF 300dpi
When sending a "live" (e-mail) file ad include all imported/placed EPS and
TIF files and folders. Be sure to include all screen and printer fonts use.
E-mail to: Advertise@Seniorspectrumnewspaper.com
With all PDF files: Include screen (screen fonts in
suitcase file) and printer fonts must be stored in a separate folder labeled
fonts. Fonts may be changed by Senior Spectrum when they cannot be opened or found with any PDF.
To avoid confusion please include only files connected to your documents. When submitting files on CD or Zip Disks, include a printed copy of the ad.
Position in newspaper cannot be guaranteed, but will be accommodated whenever possible. Premium for guaranteed placement is an additional 20% of ad cost.
