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The Eclectic Observer

by Janet Ross

Cabela’s/Whole Foods

Up front, I’m not a Cabela’s kind of person. My idea of outdoor activity is dining al fresco at a trendy café in a cosmopolitan city. And, I’d never have walked through the doors of Cabela’s Verdi/Reno emporium if my daughter hadn’t wanted to acquire a camp cot. fishing lureWe started out from Sparks one midsummer morning for what should have been a short freeway ride to our destination on the west side of Reno. Ha. Road construction beginning just past the Keystone exit on I-80 had grid-locked traffic from there to Mogul, turning a few minutes’ trip into an hour of stop-and-go surrounded by 18- wheel monsters and itchy-to-gethome Californians.

We made it to Cabela’s eventually to find a sparsely filled parking lot and a trickle of customers heading for the store’s substantial entrance. Inside, Cabela’s is big, outdoorsy in theme (what else?) and, on this occasion, the staff outnumbered the clients about three-to-one. (Tip - if you want to find Cabela’s uncrowded, try a Monday morning before noon.) You’ll be greeted by a friendly face eager to send you in the direction that suits your needs. And, restrooms are close by the entrance to your right - assuming you’ve had a lengthy journey, this may be important information. There’s a café to your left, after the check-out counters; it looked dim, unwelcoming, and empty on our visit, but that’s not to say it wouldn’t be a good spot midshop to restore one’s energy and enthusiasm for browsing on an over-sized scale.

Cabela’s has wildlife dioramas, but they’re not as intriguing as those one finds in natural history museums. The same can be said for the fish tanks; they are filled with sport fish so the novice can identify the difference between pike and bass, for instance. There’s a General Store for ladies who like to browse in a cozy atmosphere. I didn’t check out the coin-operated Shooting Arcade, but it must be popular with the gun set and I’d imagine little boys find it great fun.

As for all the merchandise Cabela’s stocks, they advertise themselves as the “World’s Foremost Outfitter of Hunting, Fishing and Outdoor Gear.” Since 1961, no less. Some of the stuff you can acquire includes a Fish TV Viewing System for a mere $99.99 - an ideal gift for the fisherman who has a hard time connecting with his prey. If you take your dog boating, you can get him a special canine access ladder, but it will set you back $199.99. Up a creek without a paddle? Cabela’s can set you up for as little as $10.99 for an “economy wood” model. Not into water sports? How about metal detecting? You can get started for about $149.99. Hunters will find everything they need, from firepower to fine camouflage clothing with matching accessories. And, once you’ve bagged that game, you can count on Cabela’s for smokers, meat grinders and grills.



We did find the camp cot (one of several varieties on offer), but didn’t linger to check out the ladies’ outdoor attire and headed, instead, for our kind of store ... the new Whole Foods Market. Reno’s (relatively) new Whole Foods Market is basically a greatly expanded version of the (now defunct and corporately absorbed) Wild Oats Market. The location, at Neil Road and S. Virginia, is the site of a former Shopko store. However, the transformation from economy retail to upscale grocery is impressive.

The word “upscale” is an important qualifier in regard to Whole Foods Market. This is most definitely not the spot to shave and save on your grocery bill. It is the place, however, to indulge in all your foodie fantasies. While Whole Foods emphasizes the organic (and healthy) in the products it carries, it’s most definitely not a lowcalorie or totally “green” lifestyle emporium.

Cabela’s/Whole Foods

A quick trip around the store - if that’s even possible - will show you organic produce, an olive bar, a cheese counter, meat and seafood sections, an in-house bakery, a full selection of frozen, bottled and canned items, fine wines, delicatessen selections, cosmetics, food supplements and vitamins, products for infants and children, a salad and hot entree area for eat-in or take-out (there’s indoor and outdoor dining), a coffee bar, massage corner, and lots of cheerful staff.

This is the place for Japanese panko bread crumbs, fig jam, Vosges chocolate bars and unique-flavor ice creams, tofu Bratwurst, Rouge et Noir Camembert, Peking duck breasts, baby carrots and fabulous miniature pastries. It also appears to be cell phone heaven as distracted shoppers wander erratically, oblivious to any form of aisletraffic courtesy. Keep an eye out for the munchkins, too, as Moms tend not to keep them basketbound at Whole Foods.

Whole Foods Market will be an occasional indulgence for me, whereas Cabela’s will most likely never see me a second time; however, here’s to choices for us all!